Target Market
6 practice questionsMarketingStep-by-step solutions
Try a few
1
A target market is:
A.Every possible consumer
B.The specific group of customers a firm aims to serve
C.The competitor's customers only
D.A government agency
2
An 'undifferentiated' (mass) marketing strategy means a company:
A.Targets the whole market with one offer
B.Targets only one tiny niche
C.Makes a unique product per customer
D.Avoids all advertising
3
A target market is the group of customers a business chooses to what?
A.Ignore completely
B.Tax directly
C.Convert into suppliers
D.Serve with its product and marketing effort
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