Conversion Rate

7 practice questionsMarketingStep-by-step solutions

Try a few

Comparing two versions of a web page to see which performs better is called:

A.A/B testing

B.Keyword stuffing

C.Cold calling

D.Bundling

The percentage of people who click a link out of all those who saw it is the:

A.Bounce rate

B.Click-through rate (CTR)

C.Open rate

D.Churn rate

In digital marketing, 'CTA' stands for:

A.Cost To Acquire

B.Call To Action

C.Click Through Average

D.Customer Trust Anchor

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