Place Strategy
5 practice questionsMarketingStep-by-step solutions
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1
A distribution strategy that places a product in as many outlets as possible is called:
A.Exclusive distribution
B.Intensive distribution
C.Selective distribution
D.Direct distribution
2
Selling products straight to consumers with no intermediaries is a:
A.Direct distribution channel
B.Wholesale channel
C.Franchise
D.Retail chain
3
In marketing, the 'Place' element of the mix refers primarily to:
A.Advertising media
B.Distribution channels that make the product available
C.The factory location
D.Product packaging
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