Pricing Strategy

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Pricing a product based on what customers believe it is worth is called:

A.Cost-plus pricing

B.Value-based pricing

C.Penetration pricing

D.Markup pricing

Pricing a product at $9.99 rather than$ 10.00 is an example of:

A.Premium pricing

B.Psychological pricing

C.Dynamic pricing

D.Bundle pricing

Which question is central to pricing strategy?

A.What price matches value, cost, competition, and demand?

B.What color should the code editor be?

C.How many chairs are in the office?

D.Which font has the tallest letters?

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