Social Media Marketing
4 practice questionsMarketingStep-by-step solutions
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1
A 'call to action' (CTA) in marketing is designed to:
A.Describe the company history
B.Prompt the audience to take a specific action (e.g., 'Buy now')
C.List legal disclaimers
D.Hide the price
2
A key advantage of social media marketing is the ability to:
A.Avoid measuring results
B.Engage directly with a targeted audience interactively
C.Eliminate the need for any content
D.Guarantee sales
3
An 'influencer' in digital marketing is someone who:
A.Owns the social media platform
B.Has a sizable, engaged following that can sway purchasing decisions
C.Writes the company's taxes
D.Designs the logo only
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