Promotion Strategy
5 practice questionsMarketingStep-by-step solutions
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1
A 'pull' promotional strategy aims to:
A.Push products onto retailers
B.Create consumer demand so customers seek out the product
C.Reduce production
D.Eliminate advertising
2
Which of the following is a promotion activity?
A.Choosing raw materials
B.Advertising and sales promotions
C.Setting depreciation schedules
D.Designing the warehouse layout
3
Which is an example of a sales promotion?
A.A long-term brand TV campaign
B.A limited-time discount coupon
C.A press release
D.An annual report
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