Market Validation

8 practice questionsEntrepreneurshipStep-by-step solutions

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For a business to be sustainable, the customer lifetime value (LTV) should generally be:

A.Lower than the acquisition cost (CAC)

B.Greater than the acquisition cost (CAC)

C.Equal to zero

D.Irrelevant

Market validation is the process of:

A.Confirming there is real demand for a product before scaling

B.Registering the company name

C.Auditing the financial statements

D.Setting employee salaries

Market validation aims to confirm that:

A.The logo is attractive

B.There is real demand and customers willing to pay for the product

C.The office is large enough

D.Competitors do not exist

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